Fashion labels might be about creativity, design, models, hair & make up, but there is one element which can make or break their image: music. Rather it’s on the catwalk, in a fashion film, in-store or at an event, the use of sound in fashion has an undeniable importance. It’s another way to showcase the DNA of a label and an extension of the designer's creativity.
MimiXuhas established herself as an internationally acclaimed music director, producer and DJ (under the name of Misty Rabbit) for fashion and lifestyle brands. With her versatile and multifaceted background in music, Xu has a profound understanding on the importance of what sound can bring to the image of a brand. Head of her dynamic Paris and London based studios, Xu works with high end luxury clients such as Prada, Miu Miu, Fendi, Dior and more contemporary brands such as Acne Studio, Mary Katrantzou, Moncler. Mimi Xu studio has crafted a reputation of delivering insightful and bespoke music solutions for her clients: soundtrack for a catwalk show, music composition for film, soundscape for an in-store experience, music programming or DJ-ing at a special event. Xu provides unique and innovative sonic experiences for a fashion industry that needs more than ever new creative outlets to make a difference.
Mimi Xu身兼音樂指導、音樂製作及時尚DJ(以藝名Misty Rabbit活動)已在國際間取得知名地位。她多元且不拘一格的音樂背景使她深知「聲音」對品牌形象的重要性。她的音樂室活躍於巴黎及倫敦,與時尚品牌如Prada、Miu Miu、Fendi、Dior,以及一些更當代的品牌如Acne Studio, Mary Katrantzou, Moncler合作。Mimi Xu的工作室專為客戶量身打造品味獨到的音樂,包括時裝走秀、影原創配樂、室內門市音景、數位編曲、或特殊場合的現場DJ。Xu為最需要透過創意展現風格的時尚產業提供獨特的音效體驗。
Mimi Xu/ Misty Rabbit has been featured in Self Service, Vogue France, Vogue US, Vogue UK, Vogue China, Vogue Brazil, Vogue Italy, Vogue Russia, Vogue Mexico & South America, Vogue Korea, Vogue Ukraine, Harper Bazaar Germany, Harper Bazaar Spain, 10 Magazine, Ever Manifesto, Rika Magazine, Muse, Jalouse, Spur Japan, l’Officiel, Glamour, Figaro, V Magazine, Elle France, Elle China, Grazia France, Grazia UK, Madame Figaro Japan, style.com, Bon, L’Express Style, harperbazaar.co.uk, Nowness…
Date: 2016/08/20 (Sat.) 14:00 Location: Librairie Le Pigeonnier (No. 9, Lane 97, SungChiang Road, Taipei) Tel : (02)2517-2616 Registration: info@llp.com.tw ※ The talk will be held in English and French.
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